הצוות שלנו

אביבית רוזינגר

מנחת חדשנות

Avivit is a freelance facilitator with profound experience leading innovation projects in Strategy, New Product Development and Marcom. Her forte is leading senior management through complex, long-term strategic initiatives.
During her tenure as Head of Training, Avivit was instrumental in developing many innovations in our in-house facilitator training programs and pioneered the integration of industrial design into SIT's innovation projects.
Before joining SIT, Avivit was founder and CEO of a design house specializing in internet and multi-media. She holds a BA in Film Studies and Philosophy from Tel-Aviv University and has extensive experience in television and cinema. Besides work, she studies Anthroposophy and biographic consultancy, loves cooking, art and, of course, her three children.

אודי ירושלמי


Udi has joined SIT as CEO in April 8th, 2018. Udi brings a depth of professional experience as manager, advisor, reformer, and promoter of corporate social responsibility from his work in both the public and private business sectors, in public broadcasting and global investment and banking during periods of major organizational and technological challenges.

As Chief of Staff and Deputy CEO of Israel’s premier and most successful Radio Station (GLZ/GLGLZ) with some 300 staff, he guided the stations through a major period of change over five and half years, managing the whole range of corporate, financial, strategic and organizational functions, introducing entrepreneurial and innovative approaches to ensure increased growth and profitability of the station.  With overall responsibility for the operation of the station, Udi headed up strategic planning and policies, marketing and sales, financial legal and regulatory affairs, organizational restructuring, and introduced strategic partnerships and joint ventures. During his work there, Udi launched six new successful digital radio stations and several new digital platforms.

Prior to this, Udi served as Advisor to the Chairman of the IBA (Israel Broadcasting Authority) where he was instrumental in successfully promoting important public legislation governing the IBA, reforming sales strategy, managing big scale contracts and realizing dormant company assets.

Working in the private sector beforehand, Udi served as Marketing Manager for the Arison Group a major global investment and banking firm, and as an Advisor to a Board Member in the field banking and real estate. During this time, he took charge of the group’s marketing, advertising and branding programs, establishing new-media platforms and initiated partnerships across the branding sector. Within the realm of corporate social responsibility, Udi also lead the strategy of “Good Deeds Day” – a highly acclaimed manifestation of corporate social responsibility, and served as a donation committee member for one of Israel’s biggest philanthropic foundations.

Udi studied Political and Social Sciences in Tel Aviv, and is a graduate of the Maoz Program for public and social entrepreneurship and professional leadership.

He is fluent in English and Hebrew and open-minded about the multiple challenges of working with SIT affiliates and clients wherever they are located worldwide.


אורלי סיגל

מנחת חדשנות

Orly heads up SIT's communication and business sector development, working with well-known global multinationals such as Bayer, Johnson & Johnson, Allergan and Nestle – with a special emphasis on developing and maintaining a broad spectrum of client relationships across the organizations.

​Orly has facilitated a wide range of innovation and communication projects in the banking, beverage, mobile and industrial sectors, working with brands such as Beeline, Carlsberg, Coca Cola and Davivienda, and also undertaking innovation initiatives with leading international advertising networks like: McCann, Leo Burnett, Y&R, Publicis, GREY, Lowe and Saatchi & Saatchi.

​Prior to joining SIT, she was a senior strategic planner for BBDO and McCann and she lectures on Advertising Creativity at several leading universities including the Hebrew University in Jerusalem. She is an aspiring novelist, with fluent English, Portuguese, Spanish and Hebrew. She holds an M.Sc in Organizational Psychology from LSE, London.

אירית מיכיילוב

מנהלת תיקי לקוחות

Irit is an Account Manager, responsible for providing end-to-end planning and delivery solutions for SIT’s Israel-based clients.

Irit brings to her work vast experience from her years in advertising: designing marketing plans, providing integrated media analysis, copywriting, and digital marketing, all while managing the accounts of some of Israel’s best-known brands.

אלון ששון

מנחה חדשנות

Allon is an experienced director of strategic planning, business development and technology innovation.

During a 20 years career in the office of the Prime Minister of Israel, Allon led cross-functional large scale teams of engineers, data scientists and intelligence analysts.

Allon is helping managers and startup companies identify opportunities and threats, define their strategy and plans accordingly and achieve their goals.

He loves life on the edge, where each day looks different from the day before, and uncertainty dominates.

His passion is using his experience to train and mentor young entrepreneurs, focusing on projects with educational value. Allon takes part in few initiatives aiming at transforming formal and informal education to better suit current and future challenges.

אמנון לבב

מנחה חדשנות ושותף

Amnon is SIT’s Chief Innovation Officer (CIO). A co-founder of the company, Amnon was Managing Director of SIT for 22 years, until he helped bring in a new and improved CEO. Amnon has personally facilitated hundreds of projects and workshops with companies worldwide, and is a popular keynote speaker on the topic of innovation. As co-founder and co-developer of the method, Amnon is naturally an expert in all of SIT’s applications – Problem Solving, Marketing Communications, Product Development and Strategy – and a designer and implementer of programs for organizational innovation, transforming companies from within. Amnon facilitates in four languages – Hebrew, English, Spanish and Portuguese – and can ask for a beer in several others.
Amnon leads SIT's expertise in social innovation and in what we call SIT Futures – creating new business models based on SIT's intellectual property.

Previously, Amnon was Editor in Chief of "Status – The Monthly for Management Thinking", and before that he spent six years studying Mathematics, Philosophy, Cognitive Psychology and Linguistics at the Hebrew University. Earlier, Amnon accumulated other useful experiences, working as a garage mechanic, construction worker, room-service waiter, and, most dear to his heart, as a social worker with juvenile delinquents, where he believes he learnt more about coaching and inspiring for high potential under rigorous conditions, than any professional training could have taught him.

בן צבי פיקלר

Ben is a Business Development Associate, passionate about ensuring that innovation, in general, and the SIT methodology, in particular, remain critical lynchpins in the Israeli ecosystem. Ben’s diverse background and fascination to explore markets, opportunities, ideas, and technologies paired with his uncanny ability to connect people and build meaningful relationships make him well-suited for the business development role.

Prior to joining SIT, Ben gained dabbled in real estate and aviation, resulting in his American Private Pilot License and his very own US-based real estate business.

Ben is now completing his degree in Economics and Entrepreneurship at Reichman University, where he is a valued member of the Honors Program at the School of Entrepreneurship.

גוזו שלו

מנחה חדשנות

With 23 years working with the SIT methodology, Guzu is one of SIT's most senior and experienced facilitators.
Specializing in New Product Development, Problem Solving, MarCom and Strategy, Guzu has an impressive track record leading projects in the commercial field. He also works with government agencies, the military and non-profit organizations around the world. His clients include BP, Kraft, IAI (Israel Aerospace Industries), Ethicon Endo-Surgery – a Johnson & Johnson company, Comverse, Alcan, and many more.

In addition to his work with SIT, Guzu is a management consultant, experienced in coaching and team building, and in enhancing the quality of service processes in organizations.

Formerly, Guzu was on the consulting team of the Schwartz Program for Management Development at the Hebrew University in Jerusalem, and the former training director of The Yoseftal Institute.

גרנט הריס

מנחה חדשנות

After leaving Cambridge University, Grant embarked upon a career in Advertising as a planner with Lowe and WCRS, and decided to follow his passion for ideas, people and creative problem solving by joining the SIT team.
Naturally he handled many of the marketing communication projects, and was privileged to work with many agency teams and marketers in the rapidly emerging markets of Eastern Europe, India and Kazakhstan.
Marketing communications and branding often play a crucial role in innovation projects, so Grant’s expertise is well sought after. He has worked on innovation projects with great organizations such as Bayer, Heinz, BP, Kraft, Grupo Bolivar and Unilever – on such diverse challenges as asset utilization, new product development, manufacturing productivity, brand strategy and business process innovation.
When he isn't at work or playing his Taylor guitar, Grant can be found with his travelling band of dancers, artists and musicians – otherwise known as the Harris family.
Grant has an MA Cantab in Oriental Studies from Cambridge University and is not planning on doing an MBA anytime soon.

דב טיבי

מנחה חדשנות

Dov has been practicing SIT since it was still in its research stages in the university. As a Systems Engineer, he has personally been involved in solving some of the toughest technical problems, the solutions for which we all take for granted nowadays.

With more than 40 years of experience in R&D and production of multi-disciplinary systems, he is no stranger to innovation.  Throughout his career, Dov led and facilitated technical problem-solving groups on the frontiers of technological advancement, always using innovative methodological tools (and creating some of his own along the way).

Dov is SIT’s go-to-guy for some of the toughest problems that our clients need solved. Much of his work is so confidential that we can’t even list the organizations (governments and corporations) that owe him their breakthroughs.

He gives his brain some rest as a long-distance runner & coach and while participating in a long list of extreme sports. But even his downtime includes solving logical riddles and playing chess.

Dov’s motto: Always use numbers, facts and humor.

  • English Hebrew

הלה פלס

מנחת חדשנות וסמנכ״לית כספים

As CFO at SIT, Hila is responsible for developing and maintaining the company's financial and operations management, including Business Intelligence and Pricing Models. She also acts as mentor to novice Facilitators, guiding them through their period of orientation and integration at SIT.
Hila specializes in Facilitating Hi-Tech and complex technologies. As a Senior Facilitator and Trainer in SIT's innovation method, she has personally led broad strategy development projects - with a focus on Productivity and Efficiency - for many well-known companies such as Johnson & Johnson, SanDisk, BMC. She spearheaded tactical New Product Development and Problem Solving projects with Emerson Electric, SAP, Checkpoint, Camtek, and Infineon.
Formerly CTO of Britannica.com Israel, Hila's expertise in software development and computer-based in education is considerable. She holds a B.Sc. in Mathematics Magna Cum Laude from Tel Aviv University. To round off her busy schedule, Hila also sings alto at her local choir.

טל הר-לב אידלמן

מנחת חדשנות

As an innovation strategist, Tal sees no obvious limits on where innovation can be applied. Tal is key account manager & a senior facilitator for a variety of corporate clients and NGOs, among them HP, Bayer, Bank Leumi, and various municipalities. Since joining SIT, she has designed and helped implement go-to-market-now development projects as well as long term innovation programs. She mentors, guides, and strategizes with her clients, her dedication beginning from the early planning phases, continuing full blast through execution, and staying on as part of the advisory board after implementation.

​She is a faculty member at Sapir College in Israel, and guest lectures at NYU and Harvard University.

​Prior to her role at SIT, she was a prosecutor for the Tel Aviv District Attorney’s Office and has represented Israel at national level competitions in both judo and shooting.

יואב מימראן

מנחה חדשנות

Yoav has been a lead facilitator and senior trainer with SIT from the start. He has made a considerable contribution to the development of our global initiatives, leading innovation projects for industry leaders including: Johnson & Johnson, Shell, Bayer and Nestle.

​He brings deep insight from his parallel work in the field of cross-cultural media and communication. He is a Research Fellow and lecturer at the Interdisciplinary Center (IDC), Herzliya, and author of specialized articles in this field.

​Yoav has an uncanny ability to provide valuable insights to organizations with which he comes in contact. This special skill is partially explained by his varied professional background and cultural interests: he has a B.Sc. in Earth Sciences – Geology and MBAs in Marketing and Business Entrepreneurship (both from The Hebrew University, Jerusalem). ​Yoav also acts as a business development consultant to start-up companies at the crucial go/no-go stage. He has a keen eye for separating out ideas most capable of reaching a successful outcome. Yoav has a disarming and warm personal approach. This is highly effective when combined his professional experience – he is able to quickly decipher ambiguous information and turn it into valuable knowledge for companies in real time, a true asset for SIT and our clients.

יוני שטרן

שותף וסמנכ״ל פיתוח עסקי

Yoni is a Partner at SIT and SVP Business Development. Since 2001, he has pioneered the strategic development of the SIT approach with multinationals helping them achieve breakthrough results while developing an organizational culture of innovation. He combines a profound academic knowledge of the SIT methodology with a deep insight into how innovation can help to solve corporate issues and problems.

As a senior consultant and facilitator of the SIT method, he has worked virtually everywhere with scores of companies including AXA, Disney, GE, Johnson & Johnson, Intel, Kraft Foods, and Procter & Gamble.

Yoni is a keynote speaker at conferences (ISPIM – International Society for Professional Innovation Managers; PEX – Process Excellence Network; PDMA – Product Development and Management Association). He is also faculty at Columbia University Business School, teaching "Innovate on Demand" and "Design Your Innovation Blueprint" Executive Education courses while guest lecturing at institutions around the world (Harvard's iLab, London Business School, and IDC).

Yoni has published articles on the application of the SIT method for Biotech, Business Chemistry, Food & Beverages, Paper and Adhesives, and Multi-Cultural Creativity. He holds a B.A. Magna Cum Laude in Psychology and Sociology from Yeshiva University in New York, where he grew up, and an M.A. Magna Cum Laude in Social-Industrial/Organizational Psychology from Bar Ilan University in Israel, where he now lives.

יעל שור

מנהלת משרד

​Yael is the first smiling face you'll see when you walk into SIT. Located at the strategic heart of the office – between the coffee and fax machines – she is the mastermind of SIT's administration as well as its informal "Quality of Life" director. It's in the reception area, that many of SIT’s momentous team and family events are celebrated – births, marriages and holidays and where team members are boisterously welcomed back from faraway places and adventures.

​With a rare combination of Swiss precision and Israeli determination, Yael works tirelessly to ensure our international operation runs smoothly and that our clients receive the right response at the right time.

​Prior to joining SIT, Yael was a Quality of Life team member at Intel and production assistant with a local film company. She's a proud mother of two young girls and is married to a rock drummer who moonlights during the day in a hi-tech company.

ליאור פורת

Lior is an Associate in SIT’s international team, supporting Innovation Experts in various engagements around the world. Her work highlights data exploration and development of knowledge, extracting new insights and learnings to benefit projects’ results.

Prior to joining SIT, Lior fed her passion for helping build others’ skillsets by working with underprivileged youth and collaborating on a strategic project for a leading insurance sector company.

Alongside her work at SIT, Lior is working towards her MA in Organizational Psychology.

ליאת תבור

והנהלת חשבונות CRM

Liat has a dual role at SIT - Business Intelligence, and Client Relations Manager. She assists Operations by extracting and analyzing business data. This ties with her overseeing and improvement of the CRM system; she is also responsible for supporting users of the system. Prior to joining SIT, Liat managed alliances and marketing for several years as a CMO assistant and obtained a BA in Social Sciences from Tel Aviv University.

מאירה מויססקו

מנהלת פיתוח עסקי SIT ישראל

​Meira is both the Business Development Manager for Israel and a facilitator on the SIT team. She has been with SIT for over 13 years and her work has covered a broad span of activity involving both knowledge and account management, design and facilitation.

In her work, Meira has been instrumental in enabling SIT to “walk it’s talk” and to fuse the best elements of design with SIT’s innovation approach. She also helped to create SIT’s first in-house mobile office exhibition aimed at sharing knowledge of display and design elements of our work by juxtaposing these more vividly into our working world.

She studied philosophy, humanities and science and has two kids and two dogs.

נדב אנקר

מנחה חדשנות

Nadav is a strategic leader with 20 years’ experience in Production Management, Operational Excellence, Innovation and Change Management in key roles within the manufacturing sector (local and global). He is well recognized for executing plans in complex matrix global organizations, while building high-performing engaged teams.
Nadav is a people-oriented executive with an impressive resume in leading strategic roadmaps, impactful transformations, re-organization processes and cross-functional teams.
Nadav is a creative thinker, passionate about creating impact on the mindsets, courses of action and activities of organizations. His approach is unique, holistic, and result driven.

Nadav holds a BSc in Chemical Engineering and an MBA with specialization in Entrepreneurship, Innovation and High-Tech Management, both from Ben-Gurion University of the Negev.

נורית כהן

מנחת חדשנות

Nurit is VP Strategic Business Developmentand and Senior Facilitator at SIT. She is in charge of SIT’s long term innovation initiatives and projects with Unilever, Nestle, Heinz, Makhteshim Agan Group and other market leading clients. Nurit has rich experience working with a variety of different clients across diverse nationalities, sectors, managerial levels and industries including food, financial services, agro-chemicals and media.

​Prior to her current role, Nurit has served as SIT’s European Innovation Manager based in Zurich and has led many major company-wide innovation projects in the area of New Product Development, Marcom and Organizational and Sales Processes with multinationals such as Johnson & Johnson, Kimberly Clark, Bayer, Pearson Publishing, and many others.

​Nurit has also contributed considerably to the development of innovative and entrepreneurial cultures in the banking and financial sectors, with which she is personally familiar from her work as an economic analyst at the Central Bank of Israel, prior to joining SIT. Along with her professional work, Nurit has also been engaged in ongoing academic activity. She researched creativity with Prof. Jacob Goldenberg, co-pioneer of the SIT approach, at the Hebrew University in Jerusalem, and trained students and teachers in the application of creative tools in many academic and business frameworks.

נורית שמילוביץ-ורדי

מנחת חדשנות

As a senior facilitator, Nurit leverages her interpersonal skills, business savviness, and scientific background, together with her years of experience as a facilitator at SIT to most effectively engage and work with her clients to achieve their desired goals and business targets.

Nurit is accomplished in all of SIT’s applications, including New Product/Service/Process Development, Organizational Innovation, Digital Transformation, Strategy, Business Model Development, and MarCom. Nurit’s key clients include Bayer, 3M, Playtika, Rogers Corporation, BASF, as well as countless work with municipalities, NGOs, and healthcare organizations.

When not traveling the world facilitating projects, Nurit promotes SIT’s Online Academy, which she helped to establish. She continues to develop the flagship online courses to address the needs of different audiences across geographies and industries.

Nurit’s rich and varied background highlights her insatiable curiosity, flexibility, and passion for the new. Prior to joining SIT, she worked as a dentist for five years, in the pharma industry as an international product manager, in a private equity fund, and studied couples’ therapy. When not traveling for work, Nurit enjoys spending time with her husband and two children and caring for her rooftop full of plants.

ניקול אסור

מנהלת תיקי לקוחות

עופר אל-גד

מנחה חדשנות

​Ofer has been a key team player in the execution and development of SIT's innovation programs over an immense variety of industries and technologies. Ofer's unique blend of expertise in Engineering, IT and Software - coupled with his strong communication skills - contributes considerably to the success of our programs.

​Ofer's experience covers the full panoply of client issues: problem solving, new product and service development, advertising, marcom, management, and strategic planning. His facilitation has led to the development of many successful solutions, products and patents. His clients include major industrial manufacturers and hi-tech companies, including: Comverse, Johnson & Johnson, Bayer, BASF, Kraft and Shell.

​Since qualifying in Industrial Engineering (MSc. and BSc., magnum cum laude from Tel Aviv University), Ofer has been a senior lecturer on the faculty of Industrial Engineering in Tel Aviv University. He is in demand as a lecturer in conflict management and on courses to improve the quality of college teaching.

​Ofer also acts as an external consultant to major companies in the field of information technology, developing software applications and solutions. He has worked with PricewaterhouseCoopers, Mirs, Tadiran, Israel Air Industries and Microsoft Israel, among others.

עידית ביטון

מנחת חדשנות

Idit is a Senior Partner at SIT and serves as Chief Marketing and Business Development Officer. Joining SIT in its early years, she has been strongly involved in the company's growth, management and development into a global innovation company. She combines a passion for innovation with a deep understanding of the challenges facing organizations wanting to adapt their innovation culture.
A talented and skillful facilitator able to lead clients to breakthrough results, Idit has worked on hundreds of innovation projects with leading multinational clients such as Bayer, Coca Cola, SAP, Johnson & Johnson, Kodak, and Nestle, as well as in leading global advertising agencies (McCann-Erickson, BBDO, and others). Previously Managing Director of SIT Israel, she was responsible for developing various specialties such as SIT Ventures, conflict resolution, and market research.
Idit teaches innovation at Bar-Ilan University School of Communication, and is a guest lecturer and keynote speaker at Wharton, INSEAD and international innovation conferences.
Idit has a Bachelors degree in Communications and Political Science, completed her Masters Studies in Mass Communications, and received a diploma in Journalism and Media. Idit's creativity also finds expression in the beautifully imaginative arts & crafts she produces in her home studio.

קרן שמר

מנחת חדשנות

Karen is a senior innovation facilitator at SIT, with considerable expertise in designing, building and leading innovation programs and projects for organizations. She specializes in New Product Development, Creative Problem Solving (from end-to-end and concept to launch), and Marketing Communications. With  14 years of experience at SIT,  she has worked with companies of various sectors and sizes, such as Andersen Windows, Johnson & Johnson, Nestlé, Manfrotto, Bayer, the Council for Jewish Education in New York, AdvanSix, the municipalities of Kiryat Malachi and Petach Tikvah, the Israel Democracy Institute, among others.

For five years, Karen was the Director of Training at SIT. Throughout this time, she advanced the organization's capabilities in training both senior and novice employees in order to maximize their potential. She created, launched, and guided training for all the company’s facilitators and mentored them during all stages of their professional development.

Karen almost qualifies for the title of an ex-Bostonian. Prior to working at SIT, she graduated from Emerson College in Boston with a Master’s in Marketing Communication and shortly after joined a Boston start-up, where she managed the sales of a web-based lead-generation platform.

רועי בן דור כהן

מנחה חדשנות

Roy Bendor Cohen is a Senior Innovation Facilitator at SIT. After completing his thesis on “The Mental Processes That Underlie Creative Thinking” in the MA Interdisciplinary Program for outstanding students in Cognitive Psychology (Tel Aviv University), he joined the SIT team in order to apply his conclusions outside the lab.

Roy specializes in all of SIT’s applications: Problem Solving, New Product / Service / Process / Business Model Development, and Strategy. Among his clients are AHAVA, Bayer, Behr Paints, Biosense Webster, Graña y Montero, HP Indigo, Ingersoll Rand, Bank Leumi, Medinol, Mondelez, Nike and Playtika. Roy has also lectured, led innovation workshops and taken part in strategic projects with governmental entities and universities in Latin America such as Pacific Alliance, Promperú, Colciencias, and UTEC.

In addition to his work with SIT, Roy founded his own business called ‘Q’, whose aim is to help organizations solve complex problems related to human behavior by taking an interdisciplinary approach to behavioral sciences.

​Roy is no novice to the educational world; he lectured at The Dov Lautman Unit for Science Oriented Youth, worked as a Spanish teacher for three years, volunteered in the ‘Escuelita’, where he assisted with translations for Latin immigrants,  served as an instructor in the ‘Computer Science Olympics’ and tutored schoolchildren with special needs.

​Roy’s penchant for traveling is reflected in the fact that he has been a resident of three countries and traveled in more than thirty. He lived in Madrid for five years, traveled in Latin America for six months, and trekked New Zealand’s outback with his lovely wife for five weeks. He is a huge fan of Improv theater, admires flamenco and classic guitar, meditates occasionally, enjoys reading books and talking about philosophy. Roy is fluent in three languages and can get around in two others – a linguistic trait that he inherited from his mother.

רותם ליפציגר

מנהלת סטודיו

Rotem is on SIT's in-house graphic design team -  working both on branding client projects and preparing materials for facilitation and marketing. Rotem designs in various media, including presentations, print materials, websites, and digital tools both off and online. Rotem has a Bachelor of Visual Communications Design (B.Des) from Holon Institute of Technology with specialization in Branding design, Marketing, and Advertising.

Rotem has mainly held positions in branding and advertising with several local Tel Aviv Advertising Agencies.

שלי ברזני

מנהלת חשבונות

Shelly is in charge of maintaining financial and accounting transactions at SIT and she describes her work on the SIT team as extremely refreshing – it's the first time in her professional career that she has branched out to the non-financial sector. Following the completion of her professional qualifications in financial and accounting management, her financial career to date has been exclusively with investment houses and accounting consultancies.

Shelly likes to go to theatre, works out fairly regularly and is always on the lookout for a new craft or hobby to take up or try her hand at. She is also a busy Mom to four kids – all boys.

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