Tamar Chelouche

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Tamar is VP Global Innovation, SIT China. She is responsible for helping companies to gain value through innovation and deliver, together with the Chinese team, ongoing support to clients, from the process of identifying needs through to designing and embedding novel innovation solutions. Tamar has partnered global market leaders such as Bayer, Campbell’s, Coca-Cola, Pearson and Mars and her primary focus is to help embed a culture and practice of innovation across a broad range of organizations from multi-nationals to medium-sized companies and SME's.

In addition to her management role, Tamar continues to lead and facilitate innovation projects herself with major clients globally. She is an expert in New Product Development, Marketing, Marketing Communications, Advertising and Organizational Innovation processes. Her motivation, both as facilitator and manager, is to inspire individuals to reach new and inventive perspectives and to improve their performance. She holds a B.A. in Sociology and Management from Tel Aviv University and an M.A. in European Communications Studies from the University of Amsterdam. Prior to joining the SIT Team, Tamar held senior posts with several major communication agencies.



Tamar brings incredible energy and original sharp thinking. She has a huge amount of passion for her clients and really tries to understand their challenges. She has proven herself to be a friend and a sounding board. She is skilled at ensuring that the client can truly use the SIT thinking and tools // Rachel Audigé, Brand & Marketing Excellence Manager, Innovation Lead, Bayer CropScience
She is a great facilitator and personality. She's smart and can really configure the thinking to match our content. By nature she is an excellent facilitator - she is very open and not defensive. She hears the audience, perceives and accepts what the team generates. The team feels it and trusts her very much. Tamar leads a constructive dialog and is very dynamic and positive. From my 10 plus years of experience, I can rate Tamar as one of the top ten facilitators I've worked with // Lilia Donskaya, Marketing Director, The Coca Cola Company,Russia
I just would like to say a BIG THANK YOU!! The project was full of great experiences: learning, discovering, planning & sharing. Tamar's charisma & professionalism gave us inspiration supported with very practical tools// Helen Kustova, VP Creative & Marketing Services, ADV Ukraine

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