Michal Master-Barak

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Michal is an experienced facilitator and trainer at SIT, specializing in New Product Development and Advertising. She has an extensive experience as a lecturer of the SIT methodology in the academy, including The Interdisciplinary Center (IDC) Herzeliya, The College of Management & Academic Studies, and Ono Academic College.
In addition to her work with SIT, Michal works as an organizational consultant and group facilitator. She holds an M.A. in Psychology and Business Administration from the Hebrew University in Jerusalem. Her M.A thesis focused on creativity and innovation: "Template Based Thinking Test: Recognition of creative templates in advertising as a measure of creative potential". This laid the foundation of her passion for the systematic SIT methodology.

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