Nurit Cohen

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Nurit is VP Strategic Business Developmentand and Senior Facilitator at SIT. She is in charge of SIT’s long term innovation initiatives and projects with Unilever, Nestle, Heinz, Makhteshim Agan Group and other market leading clients. Nurit has rich experience working with a variety of different clients across diverse nationalities, sectors, managerial levels and industries including food, financial services, agro-chemicals and media.
Prior to her current role, Nurit has served as SIT’s European Innovation Manager based in Zurich and has led many major company-wide innovation projects in the area of New Product Development, Marcom and Organizational and Sales Processes with multinationals such as Johnson & Johnson, Kimberly Clark, Bayer, Pearson Publishing, and many others.
Nurit has also contributed considerably to the development of innovative and entrepreneurial cultures in the banking and financial sectors, with which she is personally familiar from her work as an economic analyst at the Central Bank of Israel, prior to joining SIT. Along with her professional work, Nurit has also been engaged in ongoing academic activity. She researched creativity with Prof. Jacob Goldenberg, co-pioneer of the SIT approach, at the Hebrew University in Jerusalem, and trained students and teachers in the application of creative tools in many academic and business frameworks.


Nurit is very direct in her approach, and is not afraid to call things for what they are. She's good at keeping people grounded, especially since innovation can sometimes take you to too far out places // Patti Wuennemann, Learning Strategist, Professional Education, Ethicon Endo Surgery
The SIT tools and principles were immediately appealing as they gave employees a step-by-step path to follow to find a solution we may not have considered otherwise. One of the strongest reasons I can give for why our relationship with SIT has been so successful is because they care about the results just as much as we do // Marty Smith, President, Pearson Education, School Group
Nurit is a very effective facilitator. She knows how to lead the way for others, gets to the point quickly, and has a lot of knowledge about product design that comes through during the project // Roberson Marczak (MSc, PMP), Innovation Manager, Milenia

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