Our Team

אביבית רוזינגר

מנחת חדשנות

Avivit is a freelance facilitator with profound experience leading innovation projects in Strategy, New Product Development and Marcom. Her forte is leading senior management through complex, long-term strategic initiatives.
During her tenure as Head of Training, Avivit was instrumental in developing many innovations in our in-house facilitator training programs and pioneered the integration of industrial design into SIT's innovation projects.
Before joining SIT, Avivit was founder and CEO of a design house specializing in internet and multi-media. She holds a BA in Film Studies and Philosophy from Tel-Aviv University and has extensive experience in television and cinema. Besides work, she studies Anthroposophy and biographic consultancy, loves cooking, art and, of course, her three children.

אדית גוריטי

מנהלת פרויקט ופיתוח עסקי בינלאומי

Edith Gorriti brings over 20 years’ of global experience with multiple clients and projects in a variety of industries to her work as project manager and business development at SIT. She manages the Bayer innovation project involving teams from a selection of business sectors and countries and is involved in developing a network of companies in her native Peru across a variety of sectors such as finance, mining, energy, agro and government sectors.
Edith has also worked in project management in an international security company providing integral security services and solutions for mega events, critical infrastructure and complex security solutions including the 2016 Olympic Games in Rio. Edith brings a rich global perspective to her work: before moving to Israel, she lived for many years in the USA where she completed her studies in organizational and educational psychology. Her studies led her to become involved in topics of creativity and development both at the individual and organizational level.
Edith is passionate and enthusiastic about psychology, organizational development, and innovation. She is also an avid reader and sports enthusiast. A black belt in karate and long distance runner, Edith applies the discipline and love of sports to all aspects of her life and as a team-player at SIT.

אודי ירושלמי

מנכ"ל

Udi has joined SIT as CEO in April 8th, 2018. Udi brings a depth of professional experience as manager, advisor, reformer, and promoter of corporate social responsibility from his work in both the public and private business sectors, in public broadcasting and global investment and banking during periods of major organizational and technological challenges.

As Chief of Staff and Deputy CEO of Israel’s premier and most successful Radio Station (GLZ/GLGLZ) with some 300 staff, he guided the stations through a major period of change over five and half years, managing the whole range of corporate, financial, strategic and organizational functions, introducing entrepreneurial and innovative approaches to ensure increased growth and profitability of the station.  With overall responsibility for the operation of the station, Udi headed up strategic planning and policies, marketing and sales, financial legal and regulatory affairs, organizational restructuring, and introduced strategic partnerships and joint ventures. During his work there, Udi launched six new successful digital radio stations and several new digital platforms.

Prior to this, Udi served as Advisor to the Chairman of the IBA (Israel Broadcasting Authority) where he was instrumental in successfully promoting important public legislation governing the IBA, reforming sales strategy, managing big scale contracts and realizing dormant company assets.

Working in the private sector beforehand, Udi served as Marketing Manager for the Arison Group a major global investment and banking firm, and as an Advisor to a Board Member in the field banking and real estate. During this time, he took charge of the group’s marketing, advertising and branding programs, establishing new-media platforms and initiated partnerships across the branding sector. Within the realm of corporate social responsibility, Udi also lead the strategy of “Good Deeds Day” – a highly acclaimed manifestation of corporate social responsibility, and served as a donation committee member for one of Israel’s biggest philanthropic foundations.

Udi studied Political and Social Sciences in Tel Aviv, and is a graduate of the Maoz Program for public and social entrepreneurship and professional leadership.

He is fluent in English and Hebrew and open-minded about the multiple challenges of working with SIT affiliates and clients wherever they are located worldwide.

 

איריס ליינווד

מנחת חדשנות

Iris brings a wealth of managerial insight and operational experience from her career with Sanofi, a top-five global pharmaceutical conglomerate.
Since joining the SIT Team, Iris has applied her intimate knowledge of big companies to SIT's long-term innovation projects, particularly in North and South America. She has developed an expertise in handling a multiplicity of concurrent innovation efforts (rather than one-off projects) within a company, and relishes bringing these to successful outcomes.
In the course of her work at SIT, Iris has facilitated Problem Solving, New Product Development and Organizational Innovation workshops with many SIT clients including Kraft, HP, Grupo Bolivar, Tigo Telecommunication, and Bayer Health Care. She has a great talent for languages (five) and utilizes at least four of these - so far - in her facilitating and project work in SIT which extends to Latin America, Europe and the United States. Iris has a BSc. in Pharmaceutical Studies from the Hebrew University, Jerusalem, and an MBA from Swinburne University, Australia. She spent over ten years in senior managerial and marketing positions with Sanofi both in Israel and at the Paris HQ, heading up the European marketing rheumatology division.

אמנון לבב

מנחה חדשנות ושותף

Amnon is SIT’s Chief Innovation Officer (CIO). A co-founder of the company, Amnon was Managing Director of SIT for 22 years, until he helped bring in a new and improved CEO. Amnon has personally facilitated hundreds of projects and workshops with companies worldwide, and is a popular keynote speaker on the topic of innovation. As co-founder and co-developer of the method, Amnon is naturally an expert in all of SIT’s applications – Problem Solving, Marketing Communications, Product Development and Strategy – and a designer and implementer of programs for organizational innovation, transforming companies from within. Amnon facilitates in four languages – Hebrew, English, Spanish and Portuguese – and can ask for a beer in several others.
Amnon leads SIT's expertise in social innovation and in what we call SIT Futures – creating new business models based on SIT's intellectual property.
Previously, Amnon was Editor in Chief of "Status – The Monthly for Management Thinking", and before that he spent six years studying Mathematics, Philosophy, Cognitive Psychology and Linguistics at the Hebrew University. Earlier, Amnon accumulated other useful experiences, working as a garage mechanic, construction worker, room-service waiter, and, most dear to his heart, as a social worker with juvenile delinquents, where he believes he learnt more about coaching and inspiring for high potential under rigorous conditions, than any professional training could have taught him.

אסנת ליבנת

מומחית ל-Design Thinking

Osnat Livnat is a Design Thinking expert and facilitator at SIT. Osnat has vast experience in leading projects and workshops focusing on the Design Thinking method and Human Centered Design in multinational organizations. The Design Thinking method is all about really understanding your customer's relation to your product or service, seeing the motivations and barriers they have. Osnat specializes in raising the voice of the customer, or the customers' point of view with tools from the ethnographic research – in-depth interviews, observations, insights, persona creation, ideation and building new, innovative concepts for those "wicked problems" that companies encounter using various prototyping techniques.

Osnat facilitates worldwide, helping companies and organizations understand their customers and see the world through their eyes using empathy techniques.

When she's not facilitating, she usually checks out the new and hip places in Tel Aviv, and will be more than happy to recommend…

Osnat is a designer at heart. She holds a B.des in Interior Design and M.des in Design Management.

גוזו שלו

מנחה חדשנות

With 21 years working with the SIT methodology, Guzu is one of SIT's most senior and experienced facilitators.
Specializing in New Product Development, Problem Solving, MarCom and Strategy, Guzu has an accomplished track-record leading projects in the commercial field. He also works with government agencies, the military and non-profit organizations around the world. His clients include BP, Kraft, IAI (Israel Aerospace Industries), Ethicon Endo-Surgery – a Johnson & Johnson company, Comverse, Alcan, and many more.
In addition to his work with SIT, Guzu is a management consultant, experienced in coaching and team building, and in enhancing the quality of service processes in organizations.
Formerly, Guzu was on the consulting team of the Schwartz Program for Management Development at the Hebrew University in Jerusalem, and former training director of the “Yoseftal Institute”.

גרנט הריס

מנחה חדשנות

After leaving Cambridge University, Grant embarked upon a career in Advertising as a planner with Lowe and WCRS, and decided to follow his passion for ideas, people and creative problem solving by joining the SIT team.
Naturally he handled many of the marketing communication projects, and was privileged to work with many agency teams and marketers in the rapidly emerging markets of Eastern Europe, India and Kazakhstan.
Marketing communications and branding often play a crucial role in innovation projects, so Grant’s expertise is well sought after. He has worked on innovation projects with great organizations such as Bayer, Heinz, BP, Kraft, Grupo Bolivar and Unilever – on such diverse challenges as asset utilization, new product development, manufacturing productivity, brand strategy and business process innovation.
When he isn't at work or playing his Taylor guitar, Grant can be found with his travelling band of dancers, artists and musicians – otherwise known as the Harris family.
Grant has an MA Cantab in Oriental Studies from Cambridge University and is not planning on doing an MBA anytime soon.

הילה שטייניץ

מנהלת סטודיו SIT

Hila Steinitz is on the design and print studio team. She is a partner in the execution of major production projects and is responsible for both creative and technical aspects.

Hila joined SIT after a career in PR and production in the music and TV industries including work as a line producer in local Israel TV productions. She is passionate about design, arts, culinary and fashion matters and has undertaken several business initiatives in these areas including a specialized catering service for private events and a boutique fashion business of hand-made daily women’s wear. She is an avid creator of sustainable artifacts as solutions to everyday life challenges.

הלה פלס

מנחת חדשנות וסמנכ״לית כספים

As CFO at SIT, Hila is responsible for developing and maintaining the company's financial and operations management, including Business Intelligence and Pricing Models. She also acts as mentor to novice Facilitators, guiding them through their period of orientation and integration at SIT.
Hila specializes in Facilitating Hi-Tech and complex technologies. As a Senior Facilitator and Trainer in SIT's innovation method, she has personally led broad strategy development projects - with a focus on Productivity and Efficiency - for many well-known companies such as Johnson & Johnson, SanDisk, BMC. She spearheaded tactical New Product Development and Problem Solving projects with Emerson Electric, SAP, Checkpoint, Camtek, and Infineon.
Formerly CTO of Britannica.com Israel, Hila's expertise in software development and computer-based in education is considerable. She holds a B.Sc. in Mathematics Magna Cum Laude from Tel Aviv University. To round off her busy schedule, Hila also sings alto at her local choir.

יואב מימראן

מנחה חדשנות

Yoav has been a lead facilitator and senior trainer with SIT from the start. He has made a considerable contribution to the development of our global initiatives, leading innovation projects for industry leaders including: Johnson & Johnson, Shell, Bayer and Nestle.

​He brings deep insight from his parallel work in the field of cross-cultural media and communication. He is a Research Fellow and lecturer at the Interdisciplinary Center (IDC), Herzliya, and author of specialized articles in this field.

​Yoav has an uncanny ability to provide valuable insights to organizations with which he comes in contact. This special skill is partially explained by his varied professional background and cultural interests: he has a B.Sc. in Earth Sciences – Geology and MBAs in Marketing and Business Entrepreneurship (both from The Hebrew University, Jerusalem). ​Yoav also acts as a business development consultant to start-up companies at the crucial go/no-go stage. He has a keen eye for separating out ideas most capable of reaching a successful outcome. Yoav has a disarming and warm personal approach. This is highly effective when combined his professional experience – he is able to quickly decipher ambiguous information and turn it into valuable knowledge for companies in real time, a true asset for SIT and our clients.

יוני שטרן

שותף וסמנכ״ל פיתוח עסקי

Yoni is a Partner at SIT and SVP Business Development. Since 2001, he has pioneered the strategic development of the SIT approach with multinationals helping them achieve breakthrough results while developing an organizational culture of innovation. He combines a profound academic knowledge of the SIT methodology with a deep insight into how innovation can help to solve corporate issues and problems.
As a senior consultant and facilitator of the SIT method, he has worked virtually everywhere with scores of companies including AXA, Disney, GE, Johnson & Johnson, Intel, Kraft Foods, and Procter & Gamble.
Yoni is a keynote speaker at conferences (ISPIM – International Society for Professional Innovation Managers; PEX – Process Excellence Network; PDMA – Product Development and Management Association). He is also faculty at Columbia University Business School, teaching "Innovate on Demand" and "Design Your Innovation Blueprint" Executive Education courses while guest lecturing at institutions around the world (Harvard's iLab, London Business School, and IDC).
Yoni has published articles on the application of the SIT method for Biotech, Business Chemistry, Food & Beverages, Paper and Adhesives, and Multi-Cultural Creativity. He holds a B.A. Magna Cum Laude in Psychology and Sociology from Yeshiva University in New York, where he grew up, and an M.A. Magna Cum Laude in Social-Industrial/Organizational Psychology from Bar Ilan University in Israel, where he now lives.

יונתן לבוביץ

מנהל תפעול

Yonatan is operations manager at SIT. Working with the company management team, he shares responsibility for helping to formulate, developing and implement the company's strategic policies, specifically within the areas of IT, acquisitions and special projects. Yonatan manages the logistics and coordination team and the company's technical interfaces across the various operational areas.
He plays a significant role in long-term planning including initiatives geared toward ensuring operational excellence.
Yonatan has a first degree in computer studies and is qualified by both Microsoft and CISCO in network management and information security. In his previous post, he was in charge of finance, logistics, acquisitions and computerization in a public company.

יעל שור

מנהלת אדמיניסטרציה בכירה

​Yael is the first smiling face you'll see when you walk into SIT. Located at the strategic heart of the office – between the coffee and fax machines – she is the mastermind of SIT's administration as well as its informal "Quality of Life" director. It's in the reception area, that many of SIT’s momentous team and family events are celebrated – births, marriages and holidays and where team members are boisterously welcomed back from faraway places and adventures.

​With a rare combination of Swiss precision and Israeli determination, Yael works tirelessly to ensure our international operation runs smoothly and that our clients receive the right response at the right time.

​Prior to joining SIT, Yael was a Quality of Life team member at Intel and production assistant with a local film company. She's a proud mother of two young girls and is married to a rock drummer who moonlights during the day in a hi-tech company.

ליאת תבור

ראש תחום כספים

Liat has a dual role at SIT - Business Intelligence, and Client Relations Manager. She assists Operations by extracting and analyzing business data. This ties with her overseeing and improvement of the CRM system; she is also responsible for supporting users of the system. Prior to joining SIT, Liat managed alliances and marketing for several years as a CMO assistant and obtained a BA in Social Sciences from Tel Aviv University.

מאירה מויססקו

מנהלת פיתוח עסקי SIT ישראל

​Meira is both the Business Development Manager for Israel and a facilitator on the SIT team. She has been with SIT for over 13 years and her work has covered a broad span of activity involving both knowledge and account management, design and facilitation.

In her work, Meira has been instrumental in enabling SIT to “walk it’s talk” and to fuse the best elements of design with SIT’s innovation approach. She also helped to create SIT’s first in-house mobile office exhibition aimed at sharing knowledge of display and design elements of our work by juxtaposing these more vividly into our working world.

She studied philosophy, humanities and science and has two kids and two dogs.

מיטל פיננסר

מנהלת פרויקטים ב-SIT4

Meytal is project manager on the SIT4 -  social innovation unit at SIT, specializing in education projects.

She has considerable experience in managing social entrepreneurship and was the founder of a program called “Mahar im Etgar” – which provides career consulting for parents of children with disabilities.

In addition to her work in SIT, Meytal is also manager of ‘Career Education’ in “I decide" (the center for career orientation) and was previously project manager - managing education projects - at Access Israel.

In her work, Meytal strives to inspire and influence the Israel education system to effect change through innovation in their approach and methods of teacher training.

Meytal has BA in Social Behavior, and she is student for MA in Leadership and Management in Education. In her spare time Meytal is an enthusiastic salsa dancer and designs scarves.

מרטין רבינוביץ

פיתוח עסקי

When you have been at a company for eighteen years from the very start and lived through several websites, and seen the company develop from our modest beginnings, one can’t help being nostalgic. Even so, talking about our modest beginnings now might throw you off the scent: the endearing thing about living and working at SIT is that modesty is still an important value - in our interaction with our clients, although not in our ambitions for them.

It is exciting to be part of a team that has taken a huge global bite from our home base, setting up local ventures and helping companies everywhere to innovate across virtually every business sector, cultural and geographical area on the globe. Mostly my work here over the years has revolved around marketing SIT, first as international marketing manager at the start and then in designing our creative approach to the media and advertising worlds as we have evolved – and a host of other things that are harder to define and categorize.

Prior to joining SIT, I worked in the fields of ergonomics, industrial engineering and organization development in a number of companies including British Steel and Philips and in networking and computer services with Clal Pituah in Israel. I have a Graduate Diploma in Industrial Engineering, M.Sc. in Organizational Development from Sheffield. .

נורית כהן

מנחת חדשנות

Nurit is VP Strategic Business Developmentand and Senior Facilitator at SIT. She is in charge of SIT’s long term innovation initiatives and projects with Unilever, Nestle, Heinz, Makhteshim Agan Group and other market leading clients. Nurit has rich experience working with a variety of different clients across diverse nationalities, sectors, managerial levels and industries including food, financial services, agro-chemicals and media.

​Prior to her current role, Nurit has served as SIT’s European Innovation Manager based in Zurich and has led many major company-wide innovation projects in the area of New Product Development, Marcom and Organizational and Sales Processes with multinationals such as Johnson & Johnson, Kimberly Clark, Bayer, Pearson Publishing, and many others.

​Nurit has also contributed considerably to the development of innovative and entrepreneurial cultures in the banking and financial sectors, with which she is personally familiar from her work as an economic analyst at the Central Bank of Israel, prior to joining SIT. Along with her professional work, Nurit has also been engaged in ongoing academic activity. She researched creativity with Prof. Jacob Goldenberg, co-pioneer of the SIT approach, at the Hebrew University in Jerusalem, and trained students and teachers in the application of creative tools in many academic and business frameworks.

נורית שמילוביץ-ורדי

מנהלת האקדמייה אונליין ומנחת חדשנות

​Nurit heads SIT "Futures", a venture developing new business models and partnerships based on SIT's IP and accumulated knowledge. Her role is perhaps one of the most 'exploratory' in SIT, covering diverse opportunities in a variety of worlds – social, technological and commercial.

​Nurit has shown considerable versatility in both working choices and life patterns which may well demonstrate her innovative curiosity, flexibility and passion for the new. She worked as an investment manager in a private equity fund, and as an international product manager in a pharmaceutical company. Nurit trained in Dentistry at Hadassah Medical School in Jerusalem and worked as a dental surgeon for five years. She has several other notable accomplishments including compiling a data base for a sociological study of women in the WWII and taking a 3-year training program in family and couples' therapy in Tel Aviv University – which comes in handy with her two teenagers.

נילי סגיר

מתאמת לוגיסטית

Nili is an International Coordinator at SIT. She is directly responsible for administrating and coordinating project logistics. She provides around-the-clock support to team members and clients to ensure the smooth running of every conceivable element of the process. Her challenge is designing trips tailor-made the unique needs of each project. Nili manages travel schedules, arranges transportation and accommodation for SIT personnel, and coordinates all materials and venues.

​With a passion to discover the world and unravel its beauty, Nili worked for many years in the travel industry. She has rich experience delivering professional and creative solutions, designing complex travel paths, coordinating bespoke trips for discerning tourists. She also served as marCom manager in the hotel industry, and was responsible for building marketing plans and managing public relations. She holds a BA in International Relations and French Literature from the Hebrew University, Jerusalem.

עופר אל-גד

מנחה חדשנות

​Ofer has been a key team player in the execution and development of SIT's innovation programs over an immense variety of industries and technologies. Ofer's unique blend of expertise in Engineering, IT and Software - coupled with his strong communication skills - contributes considerably to the success of our programs.

​Ofer's experience covers the full panoply of client issues: problem solving, new product and service development, advertising, marcom, management, and strategic planning. His facilitation has led to the development of many successful solutions, products and patents. His clients include major industrial manufacturers and hi-tech companies, including: Comverse, Johnson & Johnson, Bayer, BASF, Kraft and Shell.

​Since qualifying in Industrial Engineering (MSc. and BSc., magnum cum laude from Tel Aviv University), Ofer has been a senior lecturer on the faculty of Industrial Engineering in Tel Aviv University. He is in demand as a lecturer in conflict management and on courses to improve the quality of college teaching.

​Ofer also acts as an external consultant to major companies in the field of information technology, developing software applications and solutions. He has worked with PricewaterhouseCoopers, Mirs, Tadiran, Israel Air Industries and Microsoft Israel, among others.

עידית ביטון

מנחת חדשנות

Idit is a Senior Partner at SIT and serves as Chief Marketing and Business Development Officer. Joining SIT in its early years, she has been strongly involved in the company's growth, management and development into a global innovation company. She combines a passion for innovation with a deep understanding of the challenges facing organizations wanting to adapt their innovation culture.
A talented and skillful facilitator able to lead clients to breakthrough results, Idit has worked on hundreds of innovation projects with leading multinational clients such as Bayer, Coca Cola, SAP, Johnson & Johnson, Kodak, and Nestle, as well as in leading global advertising agencies (McCann-Erickson, BBDO, and others). Previously Managing Director of SIT Israel, she was responsible for developing various specialties such as SIT Ventures, conflict resolution, and market research.
Idit teaches innovation at Bar-Ilan University School of Communication, and is a guest lecturer and keynote speaker at Wharton, INSEAD and international innovation conferences.
Idit has a Bachelors degree in Communications and Political Science, completed her Masters Studies in Mass Communications, and received a diploma in Journalism and Media. Idit's creativity also finds expression in the beautifully imaginative arts & crafts she produces in her home studio.

עמית מאיר

מנחה חדשנות

Amit has been a Facilitator since 2000. Expert at improving innovation processes, Amit is a consummate professional in New Product Development, Problem Solving, MarCom & Advertising.
Amit facilitates all over the world – from Sao Paulo to Singapore, from Minneapolis to New Delhi, from Tel Aviv to New York. His major clients include: Philips; Coca-Cola; Adidas; Johnson & Johnson; Unilever; Campbell; ABN AMRO; The AMA (American Medical Association); Merck.
Amit is founding partner as well as didactic & creative director at Medidactic Ltd. – an Israeli-based e-learning business for healthcare professionals. A leading authority in creativity and didactics, Amit is a graduate in Business & English Literature from Tel Aviv University.
Favorite innovation quotation: "To live a creative life, we must lose our fear of being wrong." Joseph Chilton Pearce

קרן שמר

מנחת חדשנות

​Karen is the Head of Training at SIT as well as senior facilitator for strategic clients. As the Head of Training Karen is required to master all aspects of the SIT method and ensures all facilitators, senior and novice, maximize their potential. To do so, Karen designs and executes costumed, individual training programs for every SIT professional. She also mentors innovation managers in their path to become innovation experts in their organizations.

​Karen is responsible to developing SIT’s most successful and prestigious innovation programs and events, some with in partnership with local sponsors and partners in many countries. As a facilitator in her own right, Karen specializes in New Product Development, Creative Problem Solving, and Marketing Communications. She has conducted numerous innovation projects, lectures and workshops. In her resume you will find: Bayer, Pearson Publishing, Israel Aeronautics Industry and different NGO’s.

​Karen almost qualifies for the title of an ex-Bostonian. Before joining SIT’s team, she has graduated from Emerson College, Boston, with a Masters in Marketing Communications and shortly after joined a Boston start-up where she managed the sales of a web-based lead-generation platform.

רובין טרגין-שטרן

מנהלת תיקי לקוחות

Robyn Taragin–Stern is an Innovation Strategist, helping her clients create the structure to approach their innovation opportunities. She plays the role of facilitator, coach, and knowledge management, contributing in many capacities over the years. Her clients include AbbVie, Emerson, Nestle, Boeing, The Lookstein Center, and various social organizations and universities.

Robyn has been instrumental in e-learning platforms and is the lead presenter for Insite, SIT's in-house  online school.  She has also developed external online courses through Columbia University and Yeshiva University and co-teaches the Systematic Inventive Thinking 101 class at YU.

As one of SIT's senior content developers, Robyn has contributed to the continuous growth of SIT's written media, authoring numerous articles, blog posts, and cross- industry innovation trend reports.

She has helped to develop many SIT applications including the Innovation Navigator  and Business Model Innovation, turning company IP into practical and useful tools that can be implemented easily and successfully applied.

שירה בנבנישתי

מעצבת בסטודיו SIT

Shira is SIT’s in-house graphic designer, working both directly on client projects, and in the back office preparing materials for facilitation and marketing. Shira designs in various media including presentations, print materials, websites, and digital tools both off- and on-line. Following the notion that design can have great influence on content, and vice-versa, Shira is inspired by SIT’s original content and works to create the most effective visual forms for it. Shira has a degree in Visual Communication Design from the Holon Institute of Technology

שלי ברזני

מנהלת חשבונות

Shelly is in charge of maintaining financial and accounting transactions at SIT and she describes her work on the SIT team as extremely refreshing – it's the first time in her professional career that she has branched out to the non-financial sector. Following the completion of her professional qualifications in financial and accounting management, her financial career to date has been exclusively with investment houses and accounting consultancies.

Shelly likes to go to theatre, works out fairly regularly and is always on the lookout for a new craft or hobby to take up or try her hand at. She is also a busy Mom to four kids – all boys.

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